The Science
Before industrialization, freshwater came from evaporation (highly pure water vapor), which condensed into clouds then fell to Earth as rain. it flowed into rivers or went underground where it absorbed minerals form rocks and soil. This was the kind of water humans confused for thousands of years. but today, that water can absorb chemical pollutants from the air and soil. No water is pure.
True Hydration™ borrows from nature's ancient recipe. We start with highly pure water (99.999+% purity). We add minerals your body needs (potassium, magnesium, chloride, and calcium). 12 Then we put it in cans for you to enjoy, which beats drinking from a river.
UP TO
27%
increase
We evaluated whether adding Cellular Hydration™ to skeletal muscle cells can increase mitochondria activity under normal and stress-induced conditions.
Study result: Cellular Hydration™ had increased mitochondria intensity by 31% in normal muscle cells and 27% in stress-induced muscle cells (using an oxidation agent, H2O2). This might suggest a better protect-and-recover effect of Cellular Hydration™ during a workout.
UP TO
83%
REDUCTION
We evaluated whether adding Cellular Hydration™ to “stress” skeletal muscle cells can reduce muscle damage and fatigue onset, which hinder recovery after a workout.
In this study, Cellular Hydration™ was added to skeletal muscle cells after they underwent oxidative stress (H2O2) to simulate effects of consumption after a workout.
Study result: Cellular Hydration™ had reduced CK protein levels by 80% and LDH protein levels by 83%. Anyone serious about performance would acknowledge that recovery after exercise is important, and Cellular Hydration™ can help you bounce back to optimal state.
UP TO
92%
REDUCTION
We evaluated whether adding Cellular Hydration™ to skeletal muscle cells can reduce muscle damage and fatigue onset, which hinder endurance during a workout.
Biomarkers creatine kinase (CK) and lactate dehydrogenase (LDH) are commonly used to measure tissue damage. Lower levels of CK and LDH mean less tissue damage, and vice-versa.
In this study, Cellular Hydration™ was added to skeletal muscle cells before they underwent oxidative stress (H2O2) to simulate the potential protective effects of consumption before a workout.
Study result: Cellular Hydration™ had reduced CK protein levels by 64% and LDH protein levels by 92%. If you’re looking to boost endurance during exercise, drinking Cellular Hydration™ can help you go the extra mile.
